About Inara.
At Inara, we turn everyday business moments into experiences people want to be part of.
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“Inara” means ray of light and that’s the heart of what we do. We bring clarity, creativity, and calm direction into your brand, so your online presence finally feels alive, consistent, and effortless.
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Founded by creative director Maxine Edwards, Inara specialises in blending storytelling, strategy, and community-driven content to help businesses grow in a way that feels natural - not forced, stressful, or chaotic.
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We don’t just “manage social media.”
We bring the ideas, the creative vision, and the direction that makes your brand stand out.
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Whether you’re hosting an event, launching something new, running a campaign, or simply wanting your brand to feel more exciting online - Inara turns it into a moment worth talking about.
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Because real growth happens when your brand feels like an experience, not just a feed.
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Inara. The calm direction behind your brand’s presence.
Creative Direction
Content Creation
Social Media Management
Brand
Experience Support
Consultation
& Strategy
Jenny L, NZ
"Before working with max, my content was scattered. The brand strategy gave me a clear direction and now every post actually connects with my audience."
Charlie b, usa
"In just one consulting session, I walked away with a clear plan and actions I could actually stick to. Max made everything feel simple and focused."
Drew s, AUS
"It feels like I finally have a marketing department on my team. Max knows my brand inside out, so everything that goes out is polished, on-brand, and powerful."