About THE FOUNDER
MAXINE EDWARDS
Maxine (Max) is a Creative Director and marketing strategist known for bringing clarity and structure to businesses ready to grow properly.
With a background in Interior Design and six years running her own studio, she developed a strong understanding of how people experience a brand — not just how it looks, but how it feels.
Today, she works closely with business owners to refine how they show up, building marketing that’s clear, considered, and aligned with how their business actually operates.
She’s known for her ability to step into a business, quickly understand what’s working (and what’s not), and bring direction where things have started to feel scattered.
Because for Maxine, growth doesn’t come from doing more.
It comes from building things properly — with clarity, structure, and purpose.
Her approach is calm, direct, and grounded in real strategy — helping businesses feel confident in their direction, their presence, and how they grow.
Inaras Approach
You’ve poured everything into building your business - your time, your energy, your heart.
The online world shouldn’t make things harder. It should support you, amplify you, and help you be seen for who you really are.That’s where Inara comes in.
We bring clarity and structure to your marketing - so it’s not just content going out, but a system that’s actually working behind the scenes.We help you show up in a way that feels true to your brand, while building the direction, content, and pathways that attract the right people and guide them through to decision
.No pressure to keep up. No guessing what to post. Just clear, considered marketing that’s built properly.
So you get your time back, bring in the right clients, and keep your voice - your story - at the centre of everything.
Because your brand deserves to feel understood.And your marketing should feel clear, not chaotic.
Inara - the calm in the noise.