About the founder & creative director
Maxine Edwards
Max is a Creative Director and growth strategist known for seeing what's quietly stopping a business from growing - often within minutes of stepping in.
Before marketing, she spent six years running her own interior design studio. That work was never really about how a room looked. It was about how people moved through a space, how they felt in it, and the small things that made them trust it or leave.
Years of designing how people move through a space taught her to read how people move through a brand and where they lose trust.
That's the lens she brings to every business she works with. While most marketers start with content and channels, Max starts with perception: how good the business actually is, how it's being understood, and the gap between the two. Then she closes it.
She's known for stepping into a business, quickly seeing what's working and what isn't, and bringing direction where things have started to feel scattered.
Because for Max, growth doesn't come from doing more. It comes from building things properly - with clarity, structure, and purpose.
Her approach is calm, direct, and grounded in real strategy - helping founders feel confident in their direction, their presence, and how they grow.
"Years of designing how people move through a space taught her to read how people move through a brand and where they lose trust"
About the sales and account manager
Grant Edwards
Grant Edwards brings a strong background in relationship-led sales, client management, and luxury service.
With experience in the yacht brokerage industry, Grant understands the importance of trust, clear communication, and creating a seamless client experience from first conversation through to long-term relationship management. His approach is calm, professional, and people-focused, with a strong ability to understand what clients need and guide them with confidence.
As Sales and Account Manager, Grant supports business growth through building genuine relationships, managing client accounts, identifying opportunities, and helping ensure every client feels looked after, understood, and supported.
Inara's Approach
You've poured everything into building your business - your time, your energy, your heart. The way it's seen online should reflect that. Instead, for most founders, it quietly works against them.
That's where Inara comes in.
We bring clarity and structure to how your business shows up - so it's not just marketing going out, but an ecosystem working behind the scenes. We find where trust is leaking, rebuild the customer journey, and make sure how you're perceived finally matches how good you actually are.
No pressure to keep up. No guessing what to post. Just clear, considered marketing, built properly - so you get your time back, attract the right people, and keep your voice and your story at the centre of everything.
Because your brand deserves to be understood. And your marketing should feel clear, not chaotic.