About Inara Collective.
Inara Collective is a strategy-led marketing studio specialising in marketing and communication systems for established businesses.
We look beyond individual campaigns, content or channels and focus on how the whole marketing ecosystem works together.
Our role is to bring more clarity, structure and direction to the way a business communicates, markets and grows.
Strong marketing isn’t just about generating more leads.
It’s about building a business people understand, trust, want to work with, come back to and recommend.
Strategy | Marketing Systems | Communication Systems | Content + Brand Presence | Business Systems + AI | Growth
Maxine Edwards
About the founder & creative director
Max is a Creative Director and growth strategist with a knack for seeing what’s quietly holding a business back - often within minutes of stepping in.
Before marketing, she spent six years running her own interior design studio. That work taught her to think about how people move through an experience, what builds trust, and where small details can completely change how something feels.
Today, she applies the same thinking to business: how people move through a brand, what they understand, where trust is built, and where things start to disconnect.
While many marketers start with content or channels, Max starts with strategy and the business itself.
How good is it?
How is it being perceived?
What’s getting in the way?
And where is the gap between where it is and where it wants to go?
She’s also slightly obsessed with making things work better. Working alongside AI, Max builds smarter systems, tools and processes - often creating solutions that didn’t exist before - to make marketing, communication and growth easier to manage.
She’s known for bringing clarity, strategy and structure to established businesses, helping them strengthen the way they show up, communicate and grow.
Because good marketing isn’t just about generating more leads.
It’s about building a business people understand, trust, want to work with, come back to, and recommend.
Accounts and account manager
Grant Edwards brings a strong background in relationship-led sales, client management, and luxury service.
With experience in the yacht brokerage industry, Grant understands the importance of trust, clear communication, and creating a seamless client experience from first conversation through to long-term relationship management. His approach is calm, professional, and people-focused, with a strong ability to understand what clients need and guide them with confidence.
As Sales and Account Manager, Grant supports business growth through building genuine relationships, managing client accounts, identifying opportunities, and helping ensure every client feels looked after, understood, and supported.
Grant Edwards