About Inara's Founder
Maxine Edwards (Max) is the founder and creative director of Inara - a brand built to bring clarity, creativity, and calm direction into the often chaotic online world.
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With a Bachelor of Interior Design and six years running her own design studio, Maxine developed a strong eye for aesthetics, detail, and the emotional side of visual storytelling. When she shifted into marketing, she naturally blended her design instincts with strategy, giving businesses the kind of creative direction that makes their brand feel both beautiful and intentional.
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Today, Maxine specialises in transforming everyday business moments into meaningful experiences - both online and in real life. From content creation to campaign concepts, event storytelling to social media direction, she helps brands show up with confidence, consistency, and personality.
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But what truly sets Maxine apart is her ability to understand people.
She knows that real growth isn’t just about posting - it’s about connection, community, and creating content that feels authentic to the business behind it.
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Her approach is simple: thoughtful strategy, creative storytelling, and a calm, guided process that makes showing up online feel effortless, not overwhelming.
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Maxine’s goal is to help businesses feel proud of their brand again - confident in their voice, excited about their presence, and supported every step of the way.
Inara's Approach
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Your brand has its own voice, energy, and story — and you should never feel like you’re handing that over to someone else.
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That’s why our approach blends creative direction, content creation, and strategy in a way that keeps you connected to your message while we take care of the execution.
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We don’t just post content.
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We work with you to shape the ideas, the visual -
direction, and the experiences your audience connects with - so everything online still feels authentically you.
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You’ll always understand what we’re creating, why we’re creating it, and how it fits into your bigger brand story.
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Because at Inara, your story isn’t an afterthought - it’s the centre of everything we share.
Inara's Promise
You’ve poured everything into building your business - your time, your energy, your heart.
The online world shouldn’t make things harder. It should support you, amplify you, and help you be seen for who you really are.
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At Inara, we make the digital space feel calmer, clearer, and easier to navigate.
We help you show up in a way that feels true to your brand, without the overwhelm or pressure to “keep up.”
Our approach gives you back your time, brings in the right people, and keeps your voice - your story - at the centre of everything we share.
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Because your brand deserves to feel understood.
And you deserve guidance that feels supportive, grounded, and empowering.
Inara. The Calm in the Noise.
